How To Find Leads From Reddit with AI

You build a product, launch it on social media, and now you realize it's time to find some customers. But, lead generation is tricky and many strategies like cold emails can be a tiresome process. However, there are some low-hanging fruits that you may overlook and Reddit is one of them. In this post, I will show you how you can use Reddit to find organic leads for YOUR product.

Why Reddit?

Reddit is a goldmine for entrepreneurs. There are always people looking for solutions, discussing their problems or current workarounds. If you can share your product with them in the correct tone, people will upvote you and become your customers. The best part is, it's a self-sustaining channel, meaning those conversations will be found by more people in future and they will keep finding your product as well. Sounds awesome?

The Challenge: Manual Monitoring is Tough

While the potential is huge, manually scrolling Reddit to find relevant conversations is incredibly time-consuming. Because, you need to:

1. Choose some subreddits where your customers are lurking.
2. Scroll and find new posts and comments everyday.
3. Figure out where you can possibly share your product. (since Redditors are not so gentle)
4. Write an appropriate pitch

Doing this effectively requires significant effort and you will undoubtedly miss opportunities. This is where AI and automation can step in.

Enter RedditQuest: lead generation on autopilot

RedditQuest is a tool designed specifically to put your Reddit marketing on autopilot. It uses AI to track keywords, identify potential leads within relevant communities, and even help figure out the best way to engage. Let's see how it works.

Step 1: Setting Up Your Campaign

Go to the homepage and sign up. Once logged in, you can start creating a campaign.

• Click "Start a Campaign".
• Product Name: Enter the name of your product (e.g., "Beckli" in the demo).
• Product Detail: Provide a concise description of what your product does and the problem it solves (e.g., "Create beautiful bio pages in minutes and track your performance with powerful analytics."). This description is crucial because the AI uses it to understand your product's context and find relevant leads.

Step 2: Identifying Relevant Subreddits

Next, you define where RedditQuest should look.

• You can manually type in subreddit names (like SaaS, marketing).
• AI Suggestions: Based on your product details, RedditQuest automatically suggests relevant subreddits (like r/Entrepreneur, r/startups, r/SideProject in the demo). You can simply click on these suggestions to add them to your campaign list. This saves you time researching communities.
• You select the subreddits that best fit your target audience. You can easily add or remove them. You can choose as many subreddits as you want.

Step 3: Defining Keywords

Now, you tell RedditQuest what conversations to look for.

• You can manually add keywords people might use when discussing problems your product solves or related topics.
• AI Suggestions: Again, based on the product description, RedditQuest suggests relevant keywords (like "link in bio", "bio page", "website builder" for the Beckli example). Click to add the ones that make sense.
• Select the keywords that might be used in potential conversations.
• Secret Tip: If you are on Free plan, choose a wider keyword, it gives you more data to analyze (which is done automatically by AI btw)

Step 4: Choosing Your Strategies

How should RedditQuest respond to opportunities? You select predefined strategies:

• Answer Lookup Questions: Finds posts/comments where people are explicitly asking for a solution to a problem your product solves.
• Share Suggestions: Identifies mentions of problems where your product could be suggested as a helpful tool.
• Share As Alternative: Finds discussions about competitors or other solutions where you can mention your product as an alternative.

Select the strategies that align with how you want to engage. You can choose one, some, or all.

Step 5: Launch and Monitor

• Click "Submit" and RedditQuest starts creating your campaign.
• RedditQuest is now finding reddit comments and posts based on your defined subreddits, keywords, and strategies. You can visit your dashboard anytime to check what it has found.

The system monitors Reddit 24/7 and updates this list, bringing relevant Reddit conversations directly to you.

Turning Prospects into Customers

RedditQuest does the heavy lifting of finding the potential customers. The final step is engaging genuinely. Since it's Reddit, you need to do it manually:

• Be helpful: Focus on solving the user's problem, not just pitching.
• Respect rules: Avoid spammy or overly promotional posts.
• Use AI suggestion as starting point: Don't just copy and paste the suggestion, use your own judgement before you reply.

Conclusion

Reddit is a powerful, often overlooked channel for organic lead generation. Since it's almost impossible to find every opportunity manually, tools like RedditQuest use AI and automation to upgrade the discovery process, finding relevant conversations across multiple subreddits based on your specific product and keywords. By setting up a campaign, you let the AI find potential leads, while spending your vacation in Bali :D

Ready to stop searching and start getting customers? Go ahead and try it out!